Happy Holiday (Giving) Season to You!
Fundraising pros share tips on how to make the end-of-the-year push fruitful for both your organization and your donors.
Holly Ross, executive director, NTEN
I would share one word — integrate! Use your data well to touch your donors in multiple ways, including direct mail, e-mail, text and beyond. Be everywhere to reach your donors when and where they are ready to give.
Ellen Cobb Church, president and CEO, Craver, Mathews, Smith & Co.
- Companies:
- Amergent
- Craver, Mathews, Smith & Co.
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