Tips for Making Your Year-End Appeal Rock!
I remember my first direct-mail appeal like it was yesterday. I was a mere two weeks into my first fundraising job when, during the course of an interview with our best volunteer, Patrick, I learned that the organization's annual appeal was only weeks away.
"If you can get this annual campaign back on the right track, you'll be our savior," Patrick said.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
