Tips for Making Your Year-End Appeal Rock!
No wonder.
The organization's annual membership campaign had been outsourced to a succession of different agencies. The resulting product was slick, expensive … and one hot mess. Members of the community were angry, and the campaign had steadily lost donors and dollars for the previous five years. And I had about six weeks to create a turnaround.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
