Tips for Making Your Year-End Appeal Rock!
I scrapped the full-color circular (who reads those things?) and developed a simple direct-mail package based on sound marketing concepts.
So what happened?
That appeal, my first ever, increased individual giving by a full 25 percent, while reducing costs by 31 percent. What's more, we brought in more than 100 new donors with our follow-up piece, without renting a list.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
