Tips for Making Your Year-End Appeal Rock!
1. Before you even begin to write, get outside of your internal world. Yes, you know your organization inside and out. Your donors don't have to. All they need to know is your impact — and how they can make a difference. Spend some time sitting down one on one with a few key players — a board member, a staff member and, yes, a donor. Why does what you do matter? Tell that story!
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
