Tips for Making Your Year-End Appeal Rock!
2. Remember, your donors are the heroes. Draw them in. Use phrases like: "You have already made so much possible." "Through your generosity today, we can …" "The power is in your hands."
3. Keep it personal and donor-focused. Yes, I know that you're probably constrained by technology. I too have worked in organizations using Windows 98 (and it was not 1998). It may take more effort, but you can personalize those letters. There's no excuse for a "Dear Friend" letter. Ever.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
