Tips for Making Your Year-End Appeal Rock!
4. Get your board involved. Are you familiar with lift notes, those extra pieces of paper slipped into a direct-mail package to lift response? Lift notes used to considerably boost response to direct-mail pieces. Donors may be more savvy these days, but they still respond to the personal touch.
As you segment your organization's database for your fall appeal, began polling your board members and volunteers for possible connections with donors. Schedule appointments in advance for them to come in to write personal sticky notes for those donors they have personal connections with.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
