Tips for Making Your Year-End Appeal Rock!
Go big! Go bold! Think of going with oversized Post-it® notes in neon colors, using brightly colored ink.
5. Remember that you're not writing a college essay. You're writing to a friend. Write from the heart. Aim for the jugular.
6. Create a plan for follow-up. Now is the time to write your thank-you letter. Better yet, create a welcome kit/"pass it on pack" featuring ways donors can share the word about your organization to their friends and families.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
