There are a number of studies and reports floating around the online space every single day, and these studies and reports are on a variety of topics—science, health care, marketing, technology, communications, statistics—you name it. So the nonprofit sector is not eluded from that list. A particular report that we think is really essential for all nonprofit professionals to read is the annual “High Impact Giving Guide” from the Center for High Impact Philanthropy (CHIP) at the University of Pennsylvania. This giving guide instructs individuals how they can make a better and bigger social impact with their philanthropic gifts by hand picking what they call “distinct opportunities to act on immediately.”
In the “2016 High Impact Giving Guide,” CHIP shares 11 opportunities for philanthropists to make a significant social impact. These opportunities—and nonprofit campaigns—making an impact include missions like nurse home-visits for first-time mothers with low-income and their children, providing vaccinations for measles and rubella for children throughout the world, filling the achievement gap in preschool for low-income children and many more. Under each opportunity, there are sections that explain the nonprofit’s mission, what donors can do to help, how they can personalize their gifts and tips from CHIP.
In addition to the 11 opportunities, the report also provides tips to turning donors’ contributions into year-round impact and tips for avoiding fraud.
Here are the three tips for maximizing impact:
• Focus on the goal
• A little research goes a long way
• Think bang for your buck
Here are three tips for avoiding fraud:
• A simple Google search
• Remember the difference between a worthy cause and a worthy charity.
• Get involved directly with your organization
To read the full study, please click here.
Come join us for the NonProfit PRO Leadership Conference to hear more about this report, along with additional trends in philanthropic giving, from Anne Ferola, director of education & strategic partnerships at CHIP. The conference is happening on May 17 at the WHYY Public Media Commons in Philadelphia! You can register for the conference here.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.