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Some principles Koch recommended organizations play with once their Causes pages are up and running are:
- urgency
- personal recognition
- getting friends involved
- storytelling (along with photos)
- incentives, and their creative consequences
- thinking about what works with offline supporters
- asking supporters what they want to do. What are they passionate and vocal about?
Click here to learn more about Facebook Causes.
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- People:
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- Jay Scott
- Sarah Koch
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Abny Santicola
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