Tips for Recruiting Supporters to Your Facebook Cause

“Donor Match” is a function that organizations can use to fundraise or recruit more members. It’s especially useful among your most passionate supporters, such as board members. Matches focus on a goal or benchmark, and the donation is only made if goal is achieved. For example, at the time of this writing, Alex's Lemonade Stand's Causes page featured a post in Donor Match that supporter Jay Scott would donate $50 if the cause reached 200,000 members by Sept. 4. A counter indicated how many members were still needed to achieve the match, and visitors could click an "Invite" button to send information about the match to their friends.