Tips to Retaining Different Kinds of Donors

Sargeant and Jay recommend different retention strategies depending on the method by which a donor gives. Monthly givers, regular givers and single-gift givers, for example, should be treated differently from one another.

* Major donors. These retention programs often are carried out by specially selected staff, board members or volunteers who have a personal relationship with the donor. They should receive a personal level of stewardship and recognition that involves face-to-face contact. Donor involvement is key.