Tips for Safe, Fearless List Exchange

For its own protection and the protection of its constituents, it’s important for an organization to have a list policy if it is selling or exchanging its member or donor list.

A list policy, says Virginia Dambach, director of marketing communications for DEI, an umbrella organization that serves the development and marketing needs of public radio stations nationwide, should outline mutual expectations between the organization and those with which it rents or exchanges its lists.