Tips for Safe, Fearless List Exchange

And why pay for those names through an acquisition list service when you can get them for free, she adds.

In closing, Dambach says organizations should not fear that list exchange will wear out donors. Trust that donors who don’t want to be on exchanged or rented lists will notify you of that. But don’t not mail because you think people might be worn out. If you have a history of successful direct-mail acquisition and people are supporting your organization, don’t stop mailing.