Tips and Strategies to Enhance Your Homepage

The three different types of navigation elements are:

• topical/informational
• action-oriented
• utility-oriented

Kruger and Roach recommended no more than five or six global navigation bars.

"Give visitors fewer, more straightforward options so it's easier for them to make a decision," Roach said.

He recommended progressive disclosure, where a site is designed to allow visitors to make a decision and then provide them with another series of navigation options based on that decision. This aligns with mental models, he said, and makes navigation much easier.