Tips and Strategies to Enhance Your Homepage

Include updated, current content. Your homepage should be updated at least once a month. Opt for a modular design so features can easily be swapped out. Save graphics and featured content in reusable components after you pull them from the homepage for later use and easier maintenance.

Opt for breadth over depth. Your homepage is your organization's "10-second elevator speech," so provide basic information efficiently. Include a featured promotion area, latest news, and one to two clear calls to action. Include substance on your homepage, but don't overwhelm visitors with content. "Read more" links are a great way to do this. Try to keep the content "above the fold" so visitors can view all of your content when they first land on the homepage without scrolling.