Tips and Strategies to Enhance Your Homepage

This starts with offering content for your audiences. The most successful organizations have no more than four to five priority audience types. Each of your audiences should have at least one area on the homepage that they can identify with and would want to read up on.

Kruger and Roach advised attendees to identify their four to five priority audiences, and their needs and motivations. Research each audience and create personas, giving them the characteristics of people that constitute each group. Personas can be useful for organizations and design teams to build a common understanding of each audience group.