Tips and Strategies to Enhance Your Homepage

In terms of graphics, Roach said organizations should consider:

• design that supports online goals;
• continuity of tone/personality with existing branded collateral (print, direct mail, etc.);
• color pallet; and
• photo treatment/style

Navigation — one of the most important elements on a site — should be intuitive, clean, consistent, visually separated from content, clearly define/support user pathways and a tool to orient visitors within the site.