Tips to Strengthen Your E-mail Campaigns

Van Diest shared the following subject line tips:

• Limit the subject line to 25 to 35 characters.
• Avoid using symbols like "$" and "!" and all caps.
• Personalize whenever possible.
• Use colons to place the most important keywords first.
• Tell what's inside, don't sell what's inside.

Also important in e-mail messaging is a compelling call to action. Your call to action should compel your readers to do something. Give readers a sense of excitement and urgency; use specific, action-oriented language; and state your call to action early and repeat it often.