Tips to Strengthen Your E-mail Campaigns

Be mindful of designing your e-mails for the preview pane, where, Van Diest says, roughly 65 percent of e-mail users view their messages. Avoid calls to action within images and large blocks of text as you work toward scanability. Also remember to include a link to a Web-based version of your e-mail at the top of the message. And be sure to test e-mail campaigns in multiple browsers before sending to your list, namely Internet Explorer, Firefox and Safari.