Tips for Strengthening Landing Page Conversions

This according to the report "Landing on Gold — Optimizing Your Donation Landing Pages to Increase Giving: A Bright Spot in a Tough Economy" published by Donordigital in April. The report was a follow-up to one published in May 2008 on findings from an 18-month multivariate (where more than one component of a Web page was tested at the same time) testing project DonorDigital did with Amnesty International USA that sought to improve conversion rates across the organization's Web, e-mail and search donation landing pages.