Tips on Turning Tiny Campaigns Into Big Money

Make it personal
Microfundraising has a major advantage over regular fundraising: Organizations begin their campaigns with existing relationships, to varying extents, with every donor. Whether or not they are passionate about contributing to a cause or an event, donors are likely to have at least a passing interest in contributing. Therefore, a microcampaign should begin and end with a story. Why do you care about this cause? What has been your experience with the organization you’re fundraising for? How has your participation in this organization or this campaign affected you? What are you going through to train for the race, compete in the dance-a-thon or participate in the protest? A microcampaign hinges on your relationships — you are the biggest draw for your donors at the outset, so make it personal.