Tips on Turning Tiny Campaigns Into Big Money

Make it matter
By running a microcampaign, you have the unique opportunity to cultivate not only donors but fellow cause champions. Use your appeals to educate friends and family about the cause or the organization you’re supporting. When doing this online, you equip them with the resources they need to engage as deeply as you have. While the primary purpose of a microcampaign is to generate funds, one of the largest influences you can have on your cause is to generate the type of passion that spurs others to action, allowing your microcampaign to multiply organically and at no further cost to you. One evangelist is worth much more than one donation.