Tips on Turning Tiny Campaigns Into Big Money

Though microfundraising takes place on a small scale, the difference between a good microcampaign and a great one can become exponential when applied across a dedicated base of cause champions. Fundraisers need to recognize the tools at their disposal and work to make their communication with donors as personal as possible. Organizations should always be on the lookout for ways to give their volunteers technology that will increase the reach and convenience of their fundraising efforts. Ultimately, fundraisers should strive to create fellow fundraisers in parallel to creating donors. When participants craft their appeals with these principles in mind, microcampaigns can have enormous impact on a nonprofit’s total fundraising strategy.