Tips for Using the Web, E-mail and Social Networking to Net 'Wired Wealthy' Donors

Citing the "Wired Wealthy" study recently conducted by Convio, Sea Change Strategies and Edge Research that surveyed 3,443 top donors, the speakers dispelled a few rumors, namely that offline donors do not donate online; online fundraising is for small gifts; and middle and major donors don't want to hear from organization online.