Tips for Using the Web, E-mail and Social Networking to Net 'Wired Wealthy' Donors

The study grouped the wired wealthy into three donor clusters:

• Relationship seekers (29 percent of those surveyed). Most likely to respond to opportunities to connect emotionally with your organization online.
• Casual connector (41 percent).
• All business (30 percent). Not looking for a relationship or emotional connection.

What this means for organizations is: