Tips for Using the Web, E-mail and Social Networking to Net 'Wired Wealthy' Donors
He recommended organizations go through the following 10-point online check-up:
- Is your URL guessable?
- Do you publish your URL on every communication, both online and offline?
- Do you use Web site design strategically?
- Do you provide relevant content? (Marketing plus journalism)
- Do you tell your story through pictures, videos or podcasts?
- Can you collect e-mail addresses on your Web site?
- Do you use e-mail marketing and search marketing to drive traffic back to your Web site?
- Can you accept online donations on your Web site?
- Do you have a blog?
- Can people find your Web site in search engines?
Some online giving requirements he noted include:
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