Tips for Using the Web, E-mail and Social Networking to Net 'Wired Wealthy' Donors

• State registration: More than 40-plus states require you to be registered
• Donor registration: Are an ID and password required?
• Support for recurring and anonymous donations
• Automatic tax receipts
• Tell-a-friend, customer questions and e-mail sign-up
• Tributes and program designations
• Branding and customization
• Thank-you gifts and premiums

Smith also discussed the role social media (tools like blogs and video, and sites like Facebook and Twitter) can play in online fundraising, but noted that social media is not a silver bullet for online fundraising. He suggested the following five questions to answer before starting with social media:
Who is our audience? Build personas that include gender, age, race, marital status, children, geography, education, occupation and interests.