Tips for Using the Web, E-mail and Social Networking to Net 'Wired Wealthy' Donors

In the pre-donation stage, organizations can rely on Google AdWords to build awareness, their Web site to upgrade knowledge about their mission and video to gain consideration by constituents. Once a person selects an organization by donating online, the post-donation phase should involve sending a thank-you e-mail to build satisfaction and loyalty, and e-mail marketing to encourage advocacy.