Tips for When and When Not to Do a Feasibility Study

For example, Elliott S. Oshry, executive vice president of fundraising firm Ketchum, talks about the benefits and elements of a pre-campaign planning study, including things like objectives and deliverables, process, and timing.

Oshry says there are no downsides to doing a pre-campaign study. Though it requires time and some expense, it usually pays clear dividends. He says a pre-campaign study always should be done when: