Tips for Widening Your Funding Net

For example, if the objective is to increase membership income by 15 percent over a 12-month period, some strategies to achieving this that Adams suggested are:

• Increase the annual membership fee for individuals from $45 to $55
• Increase the total number of members from 450 to 525
• Establish a monthly pledge program with an automated payment component

From these objectives and strategies comes the plan of action, which the organization's fundraising team will implement. The keys to establishing a solid fundraising team that can tackle the plan of action, Adams said, are:

• To develop a job description (very short) for the various tasks that need to be accomplished.
• Recruit volunteers to fill these jobs — maybe as many as 20.
• Create a working group for each objective.

"The idea is to connect folks with diverse skills and interests that can help you address all the areas you need when you're trying to raise money," Adams said. "Select team players carefully, and instead of looking for those individuals who are already on the board and contribute all the time, find individuals for whom this may be the first or the second time they've ever volunteered. Young people with passion and energy, or you look for older people with time and strong goals."