'Tis the Season for Donor Care and Attention
"He's making a list and checking it twice."
Of course, this is what Santa Claus is doing in preparation for his special visits in two weeks. It's also what every nonprofit leader — especially fundraiser — should be doing in preparation for the new year right now.
While I joke with friends in the academic world about their extended holiday vacation, the reality is that for most of us in the nonprofit arena, December is one of the busiest months. It goes by in the blink of an eye. And, if you aren't careful, so do your best opportunities for deepening relationships and giving.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
