What’s the Big Idea?
Sponsoring a child is, for many Americans, one of the most identifiable and accessible forms of philanthropy. So much so it was even used as a comedic device in the film “About Schmidt.”
At a recent conference titled, “Experimental Approaches to the Study of Charitable Giving,” held at the Woodrow Wilson School of Public and International Affairs at Princeton University, researchers presented evidence that suggested one victim’s story can be much more effective at raising money from people than the tragedy of, say, an entire community.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
