What’s the Big Idea?
In this issue, we’ll review the Web site of Childcare Worldwide, an organization that meets the needs of the poor, particularly children, through a ministry model. According to GuideStar, Childcare Worldwide has an annual operating budget around $14 million.
The Childcare Worldwide Web site uses many online best practices: fresh content on the homepage featuring a current crisis (the Peruvian earthquake at the time of this review); clean, easy-to-use navigation; compelling images; strong ask (“Get involved [for] little over $1 [a] day”); clear, action-oriented buttons that draw your eye and encourage you to “Donate Now,” “Sponsor A Child” and “Join Newsletter”; secure donation processing; and more.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
