What’s the Big Idea?
To better its Web experience, Childcare Worldwide first needs to hone in on what makes it unique.
Donors can support Childcare Worldwide in customized ways online: sponsoring a child, earmarking for something concrete like mosquito nets or selecting “where most needed” from its menu of choices. As it builds its online presence, the obvious next step will be to add more video, audio or podcasts, donor profiles, and other features to increase interactivity.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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