What’s the Big Idea?

Showing off any external ratings (another online best practice) can help boost a donor’s confidence about giving to your organization. Childcare Worldwide proudly posts a link to its Charity Navigator listing on the bottom-left of every page. However, we question if this is really a good idea for it. As we review its profile, we learn Childcare Worldwide has a two-star (out of four) rating that falls behind several of its competitors. Similarly, reviewing its listing on Wall Watchers, a watchdog group that focuses on Christian faith-based organizations, raises more questions about its unique role in this crowded programmatic space. While we usually encourage prominently displaying watchdog reviews and other credibility markers, Childcare Worldwide might want to downplay these until its ratings go up.