What’s the Big Idea?
Our suggestions
Childcare Worldwide’s site would benefit from a number of relatively easy-to-do tweaks, starting with how the content of the site is structured. For example, the organization can list “Privacy Policy” as a text link on the bottom of pages instead of in the main navigation level of architecture. It also could simplify how donors and site visitors can support children by combining the information currently listed under the navigation options of “Help Children Survive” and “Help Children Succeed.” Having two similarly named items confuses users and likely distracts them from going where the organization wants to take them.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
