What’s the Big Idea?
To better its Web experience, Childcare Worldwide first needs to hone in on what makes it unique.
Childcare Worldwide also could clarify its program offerings on the main navigation. Right now, some programs are given top-level significance, while others are wrapped up together under the heading of “Other Programs.” We recommend either listing all the programs or putting them all under one heading: “Programs.” Programs make up the substance of Childcare Worldwide’s work, and getting that information should be as easy as possible.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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