What’s the Big Idea?
To better its Web experience, Childcare Worldwide first needs to hone in on what makes it unique.
The challenges
The biggest challenges that emerge from reviewing this site are brand-driven. As an individual considering sponsoring a child in need, why should someone select these guys, specifically? What is their ministry model or faith-based perspective really about? If someone has a different faith or point of view, what values or actions still might inspire support? Why should someone support Childcare Worldwide instead of a comparable, and perhaps better known, organization?
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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