To Call or Not to Call? The Do's and Don'ts of Telemarketing Fundraising

In addition, "smart marketers know that telemarketing is still an incredibly valuable channel for housefile strategies, including acquisition, reactivation, sustainer recruitment, renewals, special appeals, emergency appeals, etc.," Kirchoff said. "The key to making it work is segmentation."

Another key is integrating telemarketing into your multichannel donor communications approach.