Donor Focus: Parents — It’s Not Child’s Play

Programs like Trick-or-Treat for UNICEF are ideal for giving families a fundraising activity that has a direct impact on saving children’s lives. The program, invented in 1950 for school children, allows families to work together to raise money for the international children’s aid organization.

“This was the first real child-based fundraiser,” says Kim Pucci, marketing director for U.S. Fund for UNICEF. “We see parents with younger kids getting involved, and it provides a clear, focused value. Parents tell their children they are helping to save a life. This is very empowering.”