Donor Focus: Parents — It’s Not Child’s Play
To engage parents as donors, give them ways and reasons to engage their kids as well.
Kristin McCurry, principal for MINDset direct, a consultancy that specializes in “family philanthropy,” says there are two factors fundraisers should consider when courting parents as potential donors: The mission must be kid-friendly (e.g., programs that focus on cute animals, helping children, conservation) and easily explainable to a child.
- Companies:
- Mindset Direct
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