Donor Focus: Parents — It’s Not Child’s Play
To engage parents as donors, give them ways and reasons to engage their kids as well.
“This not only models good behavior,” she says, “but you are increasing the commitment from that parent or grandparent.”
Competing with many voices
Parents are likely to be pulled in a variety of fundraising directions by the many important people, institutions and activities in their lives. So how do you compete?
- Companies:
- Mindset Direct
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