Donor Focus: Parents — It’s Not Child’s Play
To engage parents as donors, give them ways and reasons to engage their kids as well.
“Education is an important part of Heifer’s work,” says Christine Volkmer, public relations specialist for Heifer. “We help parents show that even the youngest children can make a difference.” Volkmer says the organization’s best outreach strategy is a synchronized effort, combining direct-mail and e-mail campaigns with media coverage.
- Companies:
- Mindset Direct
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