Do You Know What Boys Want?
To get men worked up over your cause, appeal to their sense of competition.
“These were not surprising,” Wood says. “Words like ‘hero,’ ‘heroes’ and ‘honor’ continually popped up. The idea of honor and duty [and] country resonates with men especially.”
Christine Weiser is a Philadelphia-based freelance writer and publisher of Philadelphia Stories, a nonprofit literary-arts publication.
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