Do You Know What Boys Want?

“Nonprofits should succinctly articulate their performance and have ways of measuring this performance,” Mazzotti continues. “Men do this more successfully than women. Women are sometimes afraid to ask for money; men tend to do that more often.”

The personal touch
“We’ve found it’s virtually impossible to recruit male donors,” says Jamie Bearse, spokesman for the National Prostate Cancer Coalition in Washington, D.C. Bearse believes that one of the coalition’s biggest challenges is just getting men to go to the doctor for this disease, which is highly curable if detected early.