To get men worked up over your cause, appeal to their sense of competition.

By Christine Weiser

“We’ve found men make any excuse not to take care of their health, so when it comes to being active [in donating to a cause], it’s taking it a step further, and men won’t take an active role in getting involved.”

Compared to the hugely successful campaigns coordinated by the Susan G. Komen Breast Cancer Foundation, Bearse feels his coalition has a long way to go.