To get men worked up over your cause, appeal to their sense of competition.

By Christine Weiser

“But the majority of our donors are guys who have the disease and want to find a cure for it,” he adds. “They fund things that could lead to new treatments to help their own treatment. After they’re recovered, many drop their involvement with the campaign. This is very, very different from women who have survived breast cancer. Their ordeal creates a sisterhood; they work together for the cure. They stay involved for the rest of their lives.”