ProSpeak: Class Wars in Our Mailboxes
To stand out, mailers can't be afraid to, well, stand out.
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There is a class war playing out in mailboxes across America. It’s not necessarily a socio-economic conflict, but one of technology and the ripple effect on what enters our hands via the mail. If you look inside any mailbox today, chances are its contents will look very different than just five years ago. Technology and economic factors, including the recent changes in postage rates, have conspired to change how we use, produce and respond to mail.
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Lon-given Chapman
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