ProSpeak: Class Wars in Our Mailboxes
To stand out, mailers can't be afraid to, well, stand out.
Chances are a direction, if not a solution, will avail itself that may be simpler — both in look and implementation — than you had imagined. Sometimes the most creative approach is the less complicated one. FS
Lon-Given Chapman is executive vice president of Chapman Cubine Adams + Hussey. Reach him at lchapman@ccah.com
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